First deserve and then desire.

The proverb urges a person to earn a claim to something before wishing to receive it. Effort and conduct should come before expectations of reward or recognition.

It also asks people to examine whether their hopes are justified. Wanting something is not, by itself, a reason to expect it; the first step is to become worthy of it.

Use it as advice when someone is focused on a reward, honor, or opportunity before doing what would justify receiving it. It can also serve as a reminder to oneself to put preparation and effort ahead of expectation.