«زَيِّ فْطِيرِ الزِّيَارَهْ وَاسِعْ عَلَى قِلِّةْ بَرَكَهْ»

The picture is of the ghee-kneaded pastry given to the poor when families go to visit their dead on seasonal occasions. Because givers are sparing with the ghee, the round loaf spreads wide and looks generous, yet it carries little baraka: real richness or nourishing goodness rather than a narrowly religious blessing.

Used figuratively, the comparison targets anyone or anything whose size promises more than it delivers. It ridicules the gap between appearance and substance, implying that bulk has taken the place of worth and that impressive dimensions conceal something thin and unsatisfying.

Said of a person or thing that looks large or impressive but offers little benefit: a bulky object of no real use, or someone whose size or show exceeds their usefulness. As a mild put-down aimed at a person, it implies all bulk and no substance.