To fright a hind is not the way to catch her.

The saying observes that frightening the very one one hopes to win over makes success less likely. A hind is a female deer; figuratively, intimidation drives away the person whose cooperation or presence is sought.

It therefore recommends restraint and tact when an aim depends on another party remaining receptive. Pressure may seem forceful, but it can spoil an opportunity by provoking withdrawal, resistance, or escape.

Use it to caution against an approach that intimidates a prospective ally, customer, or reluctant negotiator. Because its image is of a female deer, the wording may sound old-fashioned; it suits reflective advice better than a blunt accusation.