Every one has a penny to spend at a new ale-house.

A newly opened alehouse draws people willing to spend a little money there, even if they might usually be careful with their coins.

The saying points to the pull of novelty: a fresh attraction can persuade many people to make room for an expense they would otherwise pass up.

Use it when a newly opened place quickly draws paying visitors, particularly when curiosity about what is new seems to be part of the attraction.